IBS Campaign: Flavoring University Innovation
Conceptual Campaign, Illustration, and Design for the University of Hildesheim.
Project Overview
At the University of Hildesheim, the Ideen- und Beschwerdemanagement (IBS) serves as a vital bridge between students, staff, and the university administration to foster positive change. To increase engagement and make the department approachable, I designed a multi-layered marketing campaign.
Moving away from dry academic outreach, this concept uses custom illustrations and a tangible, metaphorical product—a “spice blend for university improvement”—to capture attention and invite dialogue across the campus.
Visual Storytelling & Process
To break the stigma of an administrative “complaint office,” I developed a whimsical, welcoming visual language. I created custom illustrations that represent the collaborative spirit of sharing ideas.
These visual assets became the core identity of the campaign, making the office feel energetic, accessible, and community-driven.
Print & Digital Advertisements
Alongside the physical rollout, I structured a clean, modular corporate design system for the campaign’s print and digital media. By balancing heavy academic layout constraints with vibrant custom graphics, the resulting flyers and digital display screens successfully drove higher visibility and interaction for the IBS office.
Bridging imagination and reality: the transformation of early sketches into the final characters that animated the campus campaign.
But the project didn’t end there. The characters resonated so deeply with the campus community that the university decided to expand their rollout onto postcards and various official initiatives. For instance, my cute sloth illustration was officially adopted as the face of the university’s bicycle flea market.
