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Project Overview
Jolly Good Code is a software consultancy and software-conference organiser. The identity was created to communicate technology in a friendly, energetic and approachable way, moving away from the more rigid visual language often associated with software companies.
Logo Concept
The logo combines an irregular organic shape with small elements inspired by programming syntax. The contrast between the loose, playful form and the structured idea of code reflects the personality behind the name: professional software development with a more human and informal character. The warm orange palette adds energy and visibility, helping the identity feel lively rather than overly technical.
Visual Language
The identity is based on simplicity, bold colour and an intentionally unconventional shape. The central mark can work independently as a recognisable graphic element, while the typography remains clean and straightforward.
This creates a flexible visual system suitable for both consultancy communication and event-related applications.